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A CRUNCHIE TRIFECTA! CARVEL® INTRODUCES STRAWBERRY CRUNCHIES TO COMPLEMENT ITS CLASSIC CHOCOLATE AND VANILLA FLAVORS

The lineup of Strawberry Crunchies-topped treats fulfills fans’ Neapolitan dreams, offering a new twist on classic Carvel favorites

ATLANTA, April 25, 2022 – Starting today, Carvel is offering a new way to enjoy its beloved Crunchie treat with the introduction of Strawberry Crunchies. These bite-sized pieces of celebration – best known as the crunch layered within and on top of Carvel’s famous ice cream cakes or added as a topping to their famous original soft serve – have been part of special moments, big and small, for generations.

Strawberry Crunchies joins the brand’s classic Chocolate and Vanilla Crunchies flavors – each of which can be enjoyed on their own or mixed for a crunchy Neapolitan combo. As part of Carvel’s ongoing innovations to bring both traditional and trendy flavors to fans, Strawberry marks the third new Crunchies flavor Carvel has introduced in the past year, following the popular Churro Crunchies from summer 2021 and Cookie Butter Crunchies introduced during the 2021 holiday season.

“Strawberry is one of our most popular flavors, and we knew putting a familiar twist on Crunchies, a classic that has been an integral part of Carvel’s history, would be perfect for making new memories at all types of celebrations, ‘or Carvel-ebrations,’ this spring,” said Jessica Osborne, Vice President of Marketing, Carvel. “We heard our fans who asked us for even more delicious opportunities to enjoy their favorite tastes through new offerings, and we are excited to continue to be a part of their life moments with our lineup of Strawberry Crunchies-filled treats.”

Fans can get their Crunchies fix with Carvel’s new product line, a combination of new products and a few Carvel favorites loaded with Strawberry Crunchies:  

  • Crunchies To-Go: Carvel’s famous Crunchies coated with a strawberry Bonnet® shell
  • Strawberry Dasher: Delicious layers of vanilla soft ice cream, Strawberry Crunchies and strawberries topped with whipped cream 
  • Flying Saucers Rolled in Crunchies: Flying Saucer® crackers filled with Vanilla soft ice cream rolled in Strawberry Crunchies 
  • Strawberry Crunchies Cake: Carvel’s Crunchies cake made with a layer of Strawberry Crunchies, sandwiched between layers of vanilla ice cream and covered in extra Strawberry Crunchies on the side 
  • Vanilla soft ice cream on a Cake Cone or Cup, rolled in Strawberry Crunchies 

Carvel’s new Strawberry Crunchies treats lineup, along with treats featuring the classic Chocolate and Vanilla Crunchies, are available at Carvel shoppes and food delivery platforms. Starting prices vary by shoppe. To find a Carvel shoppe and delivery availability near you, visit Carvel.com/crunchies.

About Carvel Ice Cream 

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently has more than 400 franchised and food service locations. Visit www.carvel.com for more information, follow us on Twitter @CarvelIceCream and Instagram or become a fan on Facebook.  
 

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Media Contacts:  

Shawn Jackson, Manager, PR and Brand Communications, Carvel Ice Cream – sjackson@focusbrands.com    

Alyssa Schor, Zeno Group for Carvel Ice Cream – Alyssa.schor@zenogroup.com  

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