Freeform Conjures Up New Hocus Pocus-Themed Treats and Scents To Celebrate 31 Nights of Halloween

  • Carvel Ice Cream is offering three limited-edition shakes inspired by the Sanderson Sisters from Disney’s “Hocus Pocus.”
  • Ryan Porter Candier has created a trio of candles inspired by the personalities of the Sanderson Sisters, along with a special “Mostly Dead on the Inside” candle to celebrate the season.

LOS ANGELES, NEW YORK and ATLANTA (Sept. 30, 2021) Freeform is getting everyone into the spooky spirit with their annual “31 Nights of Halloween,” the network’s highly anticipated movie lineup. In celebration of the month-long event, Freeform has teamed up with both Carvel® Ice Cream and Ryan Porter’s Candier to create custom treats inspired by the cult classic Disney’s “Hocus Pocus,” which will be airing on Freeform throughout the month of October.

Available now through Oct. 31, Carvel Ice Cream has created three wickedly delicious, limited-edition shakes served with a 31 Nights of Halloween x Hocus Pocus cup and spoon that pairs with each Sanderson Sister:

  • Sarah’s Chilling Churro Shake: A spooky blend of Carvel’s Churro Crunchies and cinnamon-sugar churro ice cream, topped with whipped cream and yellow sprinkles.
  • Winnie’s Glorious Cake Batter Shake: Carvel’s cake batter ice cream blended into one glorious potion, topped with whipped cream and orange sprinkles.
  • Mary’s Divine Cookies & Cream Shake: A delicious divination of cookies and cream pieces, blended with Carvel’s classic vanilla soft serve and topped with violet sprinkles.

“Much like enjoying a Carvel ice cream treat, watching Freeform’s ‘31 Nights of Halloween’ and Disney’s ‘Hocus Pocus’ delivers a true sense of nostalgia and traditions,” said Delia Wong, Director of Marketing, Carvel. “With these shakes inspired by everyone’s favorite witchy sisters, Halloween and ice cream fans alike will have plenty of opportunities to soak up spooky season memories and create new ones.”

Carvel and Freeform’s 31 Nights of Halloween Sanderson Sister Shake lineup and limited-edition cups and spoons are available at Carvel shoppes and on food delivery platforms, starting at $4.79, while supplies last. To find a participating Carvel shoppe and delivery availability near you, visit

Ryan Porter’s Candier celebrates the season with a “Mostly Dead on the Inside” candle inspired by Freeform’s “31 Nights of Halloween” lineup. Festive fall scents of spicy clove, cinnamon and nutmeg blend perfectly with freshly harvested pumpkin, gooey buttercream and smokey vanilla. This limited-edition candle will be available nationwide as viewers tune in to watch their favorite spooky movies throughout the month on Freeform.

“I literally couldn’t wait to create candles to celebrate ‘31 Nights of Halloween,’” said Krysten Kauder, Ryan Porter’s founder. “I’ve been addicted to Halloween movies since I was a teenager, and Freeform’s ‘31 Nights’ is my automatic go-to for Halloween and chill. Plus, like us, Freeform really resonates with a younger audience who live-and-breathe pop culture. We’re a little cheeky and a lot of sassy, and we think Freeform’s audience will really enjoy that.”

In addition, superfans of Disney’s “Hocus Pocus” can celebrate the spirit of the Sanderson Sisters with Ryan Porter’s Candier’s candles inspired by the personality of each sister:

  • “I Am Beautiful; Boys Will Love Me” represents Sarah Sanderson and smells of mandarin balm, tangelo, eucalyptus, moss, patchouli, sandal tree, amber and musk.
  • “I Put a Spell on You” is Winifred Sanderson’s candle, scented with caramelized sugar, chestnut, cinnamon, clove, cedar, cream, vanilla and tonka bean.
  • “I Suggest We Form a Calming Circle” is for Mary Sanderson and is scented with orange peel, ginger cream, butter, graham cracker, sugar, cinnamon and clove.

All candles will be available on Sept. 27–Oct. 31, with the “31 Nights of Halloween” candle retailing for $29.00 each and the trio of “Hocus Pocus” candles retailing for $79.00 (sold as a set).

“31 Nights of Halloween is a Freeform fan favorite, so we really wanted to go big this year and join forces with two brands that resonate with our audience – Carvel Ice Cream and Ryan Porter Candier,” said Dalia Ganz, Vice President Social Media, Digital Marketing & Synergy at Freeform. “The delicious ‘Hocus Pocus’ inspired shakes and festive scented candles help us extend the experience from their screens and into their homes.”

Freeform’s “31 Nights of Halloween” will air more than 30 Halloween movie favorites this October, including “Tim Burton’s The Nightmare Before Christmas,” “The Addams Family” (1991), “Casper” (1995), “Ghostbusters” (1984), “Maleficent,” “Aliens,” “Shrek,” “Hotel Transylvania” and many more. The full schedule can be viewed here.

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About Freeform

Freeform’s distinct brand of coming-of-age programming helps to position it as the No. 1 primetime cable network in entertainment among Women 18-34 in fiscal year 2021 to date. Connecting to audiences with its bold original programming and immersive social engagement, Freeform channels the force and momentum of its young adult audience in its quest for progress with authentic, groundbreaking original series such as Emmy®-nominated “grown-ish,” “Good Trouble,” “Motherland: Fort Salem” and “Cruel Summer,” which is the No. 1 new cable drama of 2021 to-date among Women 18-34. In 2021, Freeform aired three of the Top 10 scripted cable original series among Women 18-34 — more than any other network, with “grown-ish” ranking as cable’s No. 1 live-action cable comedy series of the year with both Adults 18-34 and Women 18-34.

About Carvel Ice Cream

The United States’ first retail ice cream franchise, Carvel® Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. Atlanta-based Carvel currently has more than 400 franchised and food service locations. Visit for more information, follow us on Twitter @CarvelIceCream and Instagram or become a fan on Facebook.

About Ryan Porter

In 2012, NYC based Ryan Porter secured cult brand status, best known for their iconic personalized jewelry. Worn by celebrities and Influencers all over the world, their elevated yet cheeky twist on classic statement styles was an instant hit with on-trend Boss Babes across the globe.

Over time, the line grew to include a greater assortment of women’s accessories and cool-girl essentials. The RP team decided to leverage the brand’s cute styling and sassy attitude, and apply it to home fragrancing. With that, Candier was born. Their line of 100% soy wax candles are blended with essential oils and hand poured in the USA. They are cruelty free and unlike most candles on the market, have no toxic goop to worry about. Candier candles are designed to grab her attention with cheeky, sassy, and motivational messaging, but keep her coming back for the amazing, clean scents.

Candier candles are available online from and great retailers like Bloomingdales, Urban Outfitters and Paper Source.

Media Contacts:

Eileen Tanner, CSM Sports & Entertainment for Freeform and Ryan Porter Candier –

Alyssa Schor, Zeno Group for Carvel Ice Cream –


Focus Brands Bolsters Bench Strength in Brand and Category Leadership

Internal Promotions Keep Top Talent in House

ATLANTA (September 21, 2021) – Focus Brands®, parent company of iconic brands Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli® and Schlotzsky’s®, today announced the promotions of top executives for its Restaurant and Specialty brands.

Effective immediately, the company has made the following appointments:

  • Mike Freeman, chief brand officer, McAlister’s Deli
  • Danielle Porto Parra, senior vice president of marketing, Restaurant Category
  • Nicolle DuBose, vice president of marketing, Schlotzsky’s
  • Karyn Sarago, senior vice president of marketing, Specialty Category

As a leading QSR company, we are focused on the growth and career development of our associates,” said Jim Holthouser, CEO of Focus Brands. “We are fortunate to have tremendous talent driving brand relevance and best-in-class brand management, and we are always thrilled to see these strong and influential leaders continue to grow and lead our brands and categories with creative marketing strategies and unmatched brand management and culinary innovation.”

Mike Freeman has been named chief brand officer of McAlister’s Deli. He has been working with the brand for 13 years and most recently served as vice president of operations. Mike started as an assistant general manager at the McAlister’s Deli in Bossier City, La. He has worked in various operations and training leadership roles. Mike has 25 years of experience in the food service industry ensuring dynamic brand development and consistent growth. He is known for advancing his team members and leveraging company restaurants to create strong community relationships. He has also held leadership positions in casual and fine dining concepts. Mike studied at Penn State University and is a graduate of the Culinary Institute of America.

The company also made two significant moves to bolster strategic marketing at both the restaurant and specialty categories. Karyn Sarago has been promoted to senior vice president of marketing for the Specialty Category and Danielle Porto Parra will be her counterpart as senior vice president of marketing for the Restaurant Category. For more than three years, Karyn served as vice president of marketing for Cinnabon and has more than 18 years of experience in the food and hotel space. Danielle recently served as vice president of marketing for McAlister’s Deli and brings 20 years of experience as a chief marketing and digital officer in the retail and hospitality industries. Together, Karyn and Danielle will work with key leaders within the organization to enhance digital engagement, strategic initiatives, creative development and services across the Focus Brands categories and portfolio of brands.

Nicolle DuBose has been appointed to vice president of marketing for Schlotzsky’s. She has built her career at Focus Brands for the past 12 years starting with Moe’s Southwest Grill followed by the International Division predominantly supporting Cinnabon International. Most recently, she was the vice president of marketing for Carvel. She brings strong business acumen of the company’s iconic brands and global business while also creating breakthrough marketing strategies and brand relevancy.

About Focus Brands
Atlanta-based Focus Brands is a leading developer of global multi-channel foodservice brands. Focus Brands, through its affiliate brands, is the franchisor and operator of more than 6,000 restaurants, cafes, ice cream shoppes, and bakeries in the United States, the District of Columbia, Puerto Rico, and over 50 foreign countries under the brand names Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit to learn more.

Angie Champsaur
Director of Corporate Communications, Focus Brands



Just in time for National Cinnamon Roll Day, Cinnabon shares sweet treat with new rewards members and celebrates all week-long with $0 delivery fee* and double points* on qualifying orders

ATLANTA – Sept. 20, 2021  `

Treating yourself to the beloved sweetness of Cinnabon just got even easier. Today, the iconic bakery and purveyor of craveable cinnamon rolls announced the launch of the first-ever Cinnabon app and Cinnabon Rewards program, along with online ordering with delivery – giving fans easy access to the irresistible treats they know and love, right at their fingertips.

“We’ve already been extending our reach beyond traditional mall bakeries through food delivery and e-commerce partnerships, streetside bakeries and grocery products,” said Kendall Ware, Chief Brand Officer, Cinnabon. “The new Cinnabon app, Cinnabon Rewards program and online ordering is just the latest way we’re meeting fans where they are – making their favorite treats more accessible than ever.”

Cinnabon App and Cinnabon Rewards: More Access to Fan-Favorite Treats

The new Cinnabon app allows users to order their Cinnabon favorites with just the touch of a button. Once ordered, fans can receive their ooey gooey cinnamon rolls, refreshing beverages or delicious baked goods via contactless delivery straight to their door – or pick up at a bakery without waiting in line. Contactless delivery and skip-the-line bakery pickup options are also now available for orders on desktops, laptops or tablets. 

The Cinnabon app also includes access to the new Cinnabon Rewards program. Cinnabon Rewards offers exclusive benefits that allow members to earn points toward delectable rewards. With Cinnabon Rewards, fans can:

  • Earn 10 points for each dollar spent, excluding catering orders and gift card purchases. Once members earn 250 points, they can redeem for a Classic Roll, MiniBon or BonBites.
  • Enjoy surprise and delight offers just for being a loyal customer!

Fans who download the app and sign up for Cinnabon Rewards will automatically be eligible to redeem an offer for a 4-count of BonBites, the bite-sized version of Cinnabon’s craveable cinnamon roll treat. Members are also eligible to receive a small Cold Brew on their birthday.

Rewards are redeemable at participating bakery locations. Download the new Cinnabon app via the App Store or Google Play, or register for Rewards and order online via Rewards are subject to terms and conditions and restrictions may apply. To learn more about the new Cinnabon Rewards program or find a participating bakery location near you, visit

A Cinna-Sweet Offer for National Cinnamon Roll Day

In honor of the new Cinnabon app, Cinnabon Rewards program and online ordering, Cinnabon is transforming National Cinnamon Roll Day on Oct. 4 into a week-long Cinna-celebration!

From Oct. 4 through Oct. 10, Cinnabon will offer $0 delivery fee* on all orders placed through the Cinnabon app or – meaning flavorful festivities are just a tap or click away. New Cinnabon Rewards members are also encouraged to redeem their 4-count BonBites offer, and to sweeten the deal, all Cinnabon Rewards members who purchase a Classic Roll, MiniBon, 4-count of BonBites or Center of Roll via the app or online at will receive double rewards points* for each purchase.

*See for terms and conditions.

To stay updated on all things Cinnabon, follow the brand on TikTok, Twitter and Instagram at @Cinnabon, like it on Facebook at or visit

About Cinnabon®

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon Franchisor SPV LLC is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates over 1,200 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon is also a multi-channel licensor, focused on driving multi-channel growth across consumer relevant occasions whether on the go, in grocery stores, schools, at home or in the office.

Fans can now also order their favorite ooey-gooey cinnamon roll, refreshing beverage or delicious baked good for delivery, pickup and catering in the Cinnabon app. For more details and to stay connected to all things Cinnabon, follow on TikTok, Twitter or Instagram @Cinnabon, like it on Facebook at, or visit


Media Contacts:

Shawn Jackson, Manager, PR and Brand Communications, Cinnabon –

Alyssa Schor, Zeno Group for Cinnabon –