COVID-19: Our Response

It’s been a challenging few months, and we want to thank you for your trust and support that allow us to serve you. We know you love our brands as much as we do, and we will continue to be there when you need us the most!

We are following guidance from national and local health organizations, including the Centers for Disease Control and Prevention, and staying current with changing local mandates and requirements.

In our company-owned locations, we are taking additional actions to create a comfortable environment for our guests and team members, and we have encouraged our independent franchise owners to take similar actions.

Additional precautionary measures include:

  • Enhanced cleaning and sanitation procedures, especially for high touch areas;
  • Face coverings and gloves for team members;
  • Employee screenings and temperature taking;
  • Hand sanitizer for guests and employees; 
  • Implementing social distance protocols and reconfiguring seating in locations with open dining rooms;
  • Eliminating shared self-serve condiment areas and pre-portioning our fan-favorite condiments for easy grab and go;
  • Providing ongoing training for our team members on new procedures and protocols.

Our focus remains on refining mobile ordering, curbside pickup, drive-thru and delivery and offering contactless mobile payment, where available, for your peace of mind.

Additionally, we have reopened some of our corporate offices with precautionary measures in place, and we are committed to providing the same level of customer service that our guests and franchisees have come to expect.

Thanks again for your support. We look forward to serving you again soon!


Mix It Up Gift Card Program Serves More Than 26,000 Meals to Frontline Workers

As frontline healthcare workers around the country work tirelessly through the pandemic, the seven iconic food brands that power the newly launched Mix It Up™ gift card, Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill® and Schlotzsky’s®, are doing their part to help feed healthcare workers. Together with their top suppliers, more than 26,000 meals have been donated to frontline healthcare workers through the Mix It Up™ gift card program.

Now through September 30, 2020, fans of the popular brands can join in and help thank frontline workers through the Mix It Up™ gift card program, with Mix It Up matching 10% of all Mix It Up eGift card purchases. In addition to the 10% match, purchasers can add an optional $10 donation while placing their order, of which 100% will be donated. Valid at all seven brands part of the FOCUS Brands family of brands and with over 3,800 redeeming Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s locations in the U.S, the Mix It Up gift card provides healthcare workers with a wide variety of dining and meal options. Those interested in joining in to help feed frontline workers can visit to place an e-gift card order*.

“Feeding our communities and those who serve them has been a longstanding commitment central to all of our brands,” said FOCUS Brands Chief Commercial Officer Dan Gertsacov. “Bringing together our suppliers and now our guests to amplify our impact and provide a sweet snack or filling meal to essential frontline workers is an honor.”

The Mix It Up program is collaborating with The National Association of Free and Charitable Clinics (NAFC), a non-profit organization, to help ensure donations go to those fighting on the frontlines of the pandemic. NAFC will distribute the gift cards to healthcare workers and volunteers serving on the frontlines at free & charitable clinics in the areas hardest hit by the pandemic.

Beginning in early May, top suppliers of Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s purchased Mix It Up™ e-Gift cards that, in turn, were 10% matched by Mix It Up and donated directly to healthcare workers. Partners including Cargill, Decision Logic, General Mills, NuArx, and Stampede are some of the many suppliers who made charitable contributions to support frontline workers.

Said Gertsacov, “This giveback initiative was born from our generous business partners asking how we can come together to make a difference in a time of need. We’re grateful they thought of us to support frontline workers and are excited to see how much more we can do with the support of our fans.”

*Mix It Up donation match and ability to add an incremental donation is limited to Mix It Up gift card purchases from  Donation match and incremental donation option are not available when purchased from third party suppliers.

About Mix It Up™

Mix It Up™ gift cards are your ticket to exploring a wide variety of mouthwatering dining options. With seven fan-favorite brands and redeemable at over 3,800 convenient locations across the U.S, Mix It Up is a gift that offers unrivaled choice, flavor and availability. Valid at Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill®, and Schlotzsky’s®, Mix It Up gift cards can be purchased online at or in a growing number of grocery and other retail locations, as well as online retailers.


Focus Brands Welcomes New Senior Vice President of Corporate Communications

FOCUS Brands®, parent company of iconic brands Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s®, adds to its Executive Leadership Team with Dawn Ray, the company’s first SVP of Corporate Communications.

In this newly created role, Dawn will lead strategic corporate communications and build best-in-class trade public relations and communications for franchise sales for Focus Brands. Working closely with the CEO and the Executive Leadership Team, she will elevate the profile of the company with key audiences worldwide, drive awareness for Focus Brands’ innovation and growth, as well as reinforce the company’s position as a leading developer of global multi-channel foodservice brands among business and consumer media. In addition, she will serve as an advisor on issues management and brand reputation across the company’s portfolio.

“We are thrilled to welcome Dawn to our Executive Leadership Team at Focus Brands,” said Jim Holthouser, CEO of Focus Brands. “Dawn’s business acumen and leadership in communications and public relations for some of the world’s most well-known brands will be an asset to the company as we engage our stakeholders and prospects in new and evolving markets.”

As a leader in communications and public relations, Dawn has built award-winning, integrated communications strategies in the hospitality, real estate, transportation and healthcare industries. Most recently, she was senior vice president for BCW (Burson Cohn & Wolfe) Memphis, one of the world’s largest full-service global communications agencies, where she served as primary senior account lead for FedEx Global Media Go-to-Market integrated communications strategies, U.S. Census Bureau and the U.S. Navy Recruiting Command. During her tenure at Hilton, Dawn led brand communications and public relations campaigns for Embassy Suites, Homewood Suites by Hilton and Hilton Garden Inn and launched two of the most successful hotel brands in the company’s 100-year history, Curio Collection and Canopy by Hilton.

She has also served as vice president of Corporate Communications and Marketing at Greystar Real Estate Partners (formerly EdR Collegiate Housing), and director for strategic and executive communications for Methodist Lebonheur Healthcare, one of the largest non-profit healthcare systems in the U.S. Dawn holds a Master of Arts in Journalism and Public Relations Administration and a Bachelor of Arts in Journalism from The University of Memphis.

About FOCUS Brands

Atlanta-based FOCUS Brands is a leading developer of global multi-channel foodservice brands. FOCUS Brands, through its affiliate brands, is the franchisor and operator of more than 6,000 restaurants, cafes, ice cream shoppes, and bakeries in the United States, the District of Columbia, Puerto Rico, and over 50 foreign countries under the brand names Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit to learn more.