JOB TITLE: Social Media Intern
LOCATION: Atlanta, GA
PURPOSE OF POSITION
The Social Media Intern position for Carvel Ice Cream requires a self-motivated individual who can harness integrated marketing communications, brand building, corporate communications, stakeholder engagement and issues management to advance Carvel social media presence. S/he will help to attract and retain guests as well as enhance and celebrate our culture and reputation. This role executes a centralized social media strategy to ensure brand alignment and prioritized, integrated social media engagement across the business.
DUTIES AND RESPONSIBILITIES
- Campaign Management: Implement, measure and monitor social media campaigns building awareness for Carvel and its products and services.
- Guest relations: Integrate and help inform Carvel approach for servicing guests via social media.
- Foster brand advocates: Strategize and direct Carvel program for identifying, growing and engaging loyal online brand advocates.
- Reputation Management. Ensure Carvel brand and reputation are enhanced by social media activities; integrating with PR to actively manage through communications issues using social media.
Education/Experience: Completed coursework equaling Junior or Senior status and related to Public Relations, Journalism, or Communications is required. Must be an organized individual that can handle multiple tasks. Strong writing and editing skills a must. Strong sense of social media required.
Communication Skills (computer, office equipment, etc.) Must have excellent verbal and written communication skills, Must be computer literate with a working knowledge of Microsoft. Familiarity with operating office equipment such as copy machines is a plus.