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JOB TITLE: Senior Director, Marketing

BRAND: Schlotzsky's

LOCATION: Austin, TX

The Brand Senior Director of Marketing for Schlotzsky’s partners with the CMO to plan and implement sales, marketing and product development programs, in support of national and local brand/sales building activities by performing the following duties personally or through subordinates.

 DUTIES AND RESPONSIBILITY:

  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives.
  • Ensures effective measurements of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Manages marketing programs to ensure company outlined objectives are achieved. 
  • Oversees and evaluates market research data and adjusts marketing strategy to meet changing market and competitive conditions.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
  • Partners with internal Creative Services department to create all merchandising/POP elements; directs creative and production teams in developing and producing advertisements.
  • Negotiates contract terms with applicable suppliers.
  • Trains key departments/associates (i.e. operations) on marketing initiatives.
  • Utilizes industry benchmarking to current marketing programs and adjusts strategy and tactics to increase effectiveness.
  • Partners with culinary R&D associates to develop marketing/advertising strategies/programs related to new product launches and/or LTO’s.
  • Monitors and analyzes sales promotion results to determine cost effectiveness of campaign.

 POSITION REQUIREMENTS:

  • Graduate and/or Undergraduate degree in marketing, advertising or related field.  MBA preferred.
  • 10+ years successful marketing/advertising work experience – franchising/restaurant industry experience preferred.
  • Ability to travel 50% of the time.
  • Demonstrated ability to direct and implement strategic marketing and advertising plans with brand objectives.
  • Demonstrated ability to execute electronic/social media marketing strategies.
  • Demonstrated ability to execute and evaluate guest research.
  • Demonstrated ability to execute guest engagement programs.
  • Detail-oriented with the demonstrated ability to manage projects from inception to execution.
  • Demonstrated ability to effectively lead, and develop direct reports.
  • Ability to establish and build candid, trusting relationships with all constituents.
  • Strong written/verbal communication skills and negotiation skills.
  • Excellent organization and problem solving skills.
  • Ability to effectively manage multiple priorities in a rapidly changing environment.
  • Strong analytical capabilities including budgetary and financial acumen.

 

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