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About Us

Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,500 ice cream shops, bakeries, restaurants, and cafés in the United States, the District of Columbia, Puerto Rico, and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee® on certain military bases and in certain international markets.

Our Vision

Our vision is to be a leading developer of global multi-channel food service brands.

Our Strategy

FOCUS Brands strategy is to develop owned and acquired food service brands through a repeatable operating model that leverages the core franchise business into multiple distribution channels, including licensing, consumer products, and ecommerce.

Our Values

Living our values depends on each person’s commitment to:

  • Making decisions through insights, collaboration, and trust
  • Respecting our franchise owners and business partners
  • Taking quick action and bringing energy to challenges
  • Investing our talents and those of our teams wisely
  • Frequently giving and receiving constructive feedback
  • Demonstrating integrity, acting with dignity and respect
  • Giving back and sharing our strength with those in need
  • Rewarding, recognizing, and celebrating each other
  • Having fun

Corporate Social Responsibility

Being a responsible business is integral to our success and that of the customers, franchisees, and communities we serve around the world. At FOCUS Brands, corporate social responsibility (CSR) is embedded into our core values and helps guide how we conduct business, develop products, and deliver on our goals and commitments. We believe in a future where quality, sustainably-sourced food is available to everyone, where environmental protection and efficiency are universal, and where people from all walks of life are valued for their unique contributions. And, where our brands are more than just an address on a map but a part of the local community. These key areas of food, environment, people, and community serve as the foundation of our CSR philosophy and drive our work across the broad spectrum of sustainability.

Our People

We strive to create opportunities for people to live better, whether through charitable donations to our non-profit partners or by providing lifelong skills and career opportunities for our associates. We embrace all the dimensions of diversity and leverage the differences that make us strong as we strive to meet the needs of our associates, franchisees, suppliers, and customers every day.

Our Food

From the farm to the table, food matters to all of us around the world. As a leading developer of global, multi-channel food service brands, we believe that we have an opportunity, and a responsibility, to deliver on this key necessity of life. Working with highly reliable suppliers, we aim to provide our guests with high quality, affordable, nutritious and sustainably-grown food.

Our Community

Being an active member of the communities in which we live and work is one of our core values and at the foundation of our Company culture. We commit to actively develop, strengthen, and energize our communities by collaborating with our associates, suppliers, and charitable organizations to create and support programs that help address the local needs and societal issues in the areas we serve.

Our Environment

Environmental pressures present both challenges and opportunities for the future of our planet, and as we continue to grow our global Company footprint, we have a responsibility to take meaningful action as environmental stewards. We strive to be recognized and respected as a responsible steward of the environment and believe we can help protect and conserve our natural resources by turning our sustainability commitments into actionable business practices.

Animal Welfare

At FOCUS Brands, our family of brands (Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, Auntie Anne’s and McAlister’s Deli) is committed to the wellbeing and humane treatment of all animals. While thoughtfully implementing changes in the supply chain will take time, we commit our ongoing cooperation, working with our suppliers, to effect impactful positive changes in the humane treatment of animals. Read our full Animal Welfare Statement here.

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Learn more about the parent company of FOCUS Brands, Roark Capital Group.